One easy midi, 27 prints: the summer dress our customers keep coming back for
Portsea Style Notes · The Summer Print Edit
One easy midi, 27 prints: the summer dress our customers keep coming back for
How a single dress became our best seller this spring, and why we built a whole edit of prints around it.
This spring one dress has outsold everything else in the shop by a long way: the Moana, a sleeveless midi with a calm ocean-mosaic print in greens and blues.
The question we kept getting from the women who bought it was simple. Do you have it in another print?
So we put together the Summer Print Edit: 27 midi dresses in prints ranging from soft watercolour florals to bold oranges, deep indigo and quiet neutrals. Every one is A$79.95 and comes in sizes S to 5XL.
Plenty of our customers don't stop at one. They pick a calm print and a bright one.
Why a midi works so well in summer
One
Covered without being hot
A midi falls below the knee, so you feel comfortable sitting down, getting in and out of the car or walking along the beach, without the weight of a maxi on a hot afternoon.
Two
A print does the styling for you
With a good print you don't need statement jewellery or a clever outfit. Flat sandals, a straw bag, and you are dressed for lunch, the markets or a family barbecue.
Three
Easy to dress up or down
Add a denim jacket when the evening breeze comes in, or a plain cardigan and a smart flat for a garden party or church.
The prints our customers are choosing
A few of the prints that have been going out the door this week. Tap any dress to see it up close, with the full measurements in centimetres next to the size options.
Tangerine
Isla
Meadow
Coraline
MonetThe more you pick, the more you save
Bundle savings apply automatically at checkout, nothing to enter.
| Buy 2 dresses | Save 15% |
| Buy 3 dresses | Save 20% |
| Buy 4 dresses | Save 25% |
| Buy 5 or more | Save 30% |
Before you order
- Check the size chart. It's in centimetres on every product page. Comparing it with a dress you already love is the easiest way to get the fit right.
- Pick two. The bundle saving starts at two dresses, so a calm print and a bright one costs less per dress.
Browse The Summer Print Edit →
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